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Company Profile

Guangdong Strong Group Co., ltd. was founded in 1993, producing and selling major product series of jelly, pudding, instant seaweed, milk tea and confectionery products. The group is the world's largest enterprise specializing in jelly and pudding manufacturing and marketing and it's also the No.1 enterprise on instant seaweed and milk tea's production and sale in China. Its trademark Strong and U.loveit are Chinese Well-know brands, the other trademark Sweet Hour is province famous brand. The products of Strong brand have been rated as China Famous Product for consecutive years.

Headquartered in Shenzhen,Guangdong, the group possess capital asserts nearly 7 billion yuan and has a workforce of nearly 15 thousand including management, marketing, R&D and manufacturing staff. The Group has set up three modern industrial bases in Yangjiang,Guangdong, Lishui,Nanjing and Baoding,Hebei respectively, with a total floor area of over 1.1 million square meters. All bases have passed ISO9001, GMP, HACCP and other quality systems, and become automated modern enterprises that lead China's food GMPs. The fourth industrial base is landed in Suining, Sichuan and is under construction.

The Group has set up over 40 branches and offices in China, and has developed a sound nationwide marketing network including more than 1000 dealers and over 10 thousand distributors. The products are  also sold to overseas markets, such as Europe, North America and Southeast Asia etc.

The food industry is an “industry of conscience”. Delivering products that comply with quality standards to consumers has been the consistent pursuit of the group, which has taken “quality is the self-esteem of the Strong people” as its corporate quality control philosophy since establishment. The Group has established a rigorous and sound product quality assurance system pursuant to the requirements of ISO9001, HACCP and SSOP. Over these years, the Group has been improving its production technologies on the strength of highly competent scientific research and management teams, advanced production and testing equipment and sophisticated testing methods. So far the group owns nearly 100 patents and the Strong products have always been in the benign cycle of “manufacturing one generation, reserving one generation and researching one generation in advance”.

The group could become a world-famous snack food manufacturer and take on a favorable development trend in near twenty years for the following three reasons mainly: First, healthy, delicious and nutritive food can please consumers, and products with emotional added value and suited to the latest trends can meet consumers' changing needs constantly. Simultaneously, the group always highlights the motif of being “smart, healthy and progressive” in all communications with consumers. This has personalized its products, aroused the sympathy of consumers and been highly recognized by consumers; Secondly, the group always place product quality and safety management in the first place of enterprise operation and administration, get victory through high quality and win the trust of the consumers; Thirdly, the group believes in “being stronger and better, and creating a healthy and happy today and tomorrow together”, acts on the business philosophy of “integrity, practicality, preciseness, high efficiency, self-surpassing and healthy development”. The sunny and practical corporate culture makes a dedicated team including marketing, production, scientific research and management to pursue excellence.

The Strong people are working hard to build the group into a world-class specialized manufacturer of healthy food!

CopyRight 2011, All Rights Reserved Guangdong Strong(Group)Co.,Ltd. YUE ICP 05005622
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